Business branding has never been more important than it is today, thanks to the growing power of social media, search engines, and other marketing channels like blogs. So why does business branding matter? Because your brand identity (your logo, motto, slogan, etc.) serves as an ambassador of sorts, establishing trust with potential clients and helping…
Think you can handle your company’s digital marketing on your own? I’m sorry to say that you can’t, or at least, you shouldn’t try to. It’s like trying to paint your home by yourself. Sure, if you’re skilled at painting, have plenty of time, and don’t mind putting in the extra effort. Then it may…
1) Understand What is Out There There are tons of online marketing options for small businesses. Some, like search engine optimization and social media, are free or low-cost and can be started immediately. Others, like paid advertising on Google or Facebook Ads, might be something you’d want to hire a pro for, or at least…